TECH NEWSS

HOW TO MAKE YOUR BUSINESS "CLICK" WITH PPC ADVERTISING by owezsearch

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PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

· Pay per placement · Pay per performance · Pay per ranking · Pay per position · Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

· Discount offers · Testimonials · Celebrity/famous endorsers · Money-back guarantees · Free trials or sample offers · Freebies · Reverse psychology · Major benefits ("Lose weight") · Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.




About Making Money Using Articles And Banner Advertisements by Joe Williams

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When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.

What Banner Ads Can Do For You
Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else's site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges
Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners.

This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These "banner farms" or "link farms" will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads
As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.







Digital Marketing - New Age Marketing for the Creative Economy by anirban

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Marketing have always been the most important segment among all contributing factors to a successful business undertaking. Business entrepreneurs perceive marketing as the lifeblood of their business. It is one of the core essential segments, which keep the wheels of the business moving.

To date, marketing continues to be one of the pedestals of business organizations, with of course a few variations in its design and appearance. Conventional marketing methods embraces sectors like market research, product implementation and product launch, delivering newspaper and television advertisements, and preparation of feedback report and so on. Conventional marketing methods entail enormous time and labor and incur costs within themselves. Rather than being one of the key elements of multiplying revenue, its time-costs often delays the same.

One of the most cost effective means of implementing the marketing function of any business enterprise is to go digital! Digital marketing is marketing by means of a digital media. The digital media could be your very own mobile handset, streaming online video or just the social community based sites on the web.

Among those mentioned above different strategies could be adopted by a business enterprise based on its product and target customers. For instance, if a particular brand is inclined to launch a product, which caters car steering, it should ideally market the same through enthusiastic video ads. If the video ads are viral quality, and if they are able to attract interest, they "go viral" and can penetrate a wider and larger audience.

On a similar note, if you have been trying to sell baby diapers via your online store, marketing the site in social networking sites meant for moms might prove to be a feasible and lucrative option for your site.

All of them might not be the right option for your site. The communities are diverse, etiquettes often different between communities, and so is their acceptance of a particular idea. A digital marketer is an expert specialized at deciphering these details and recommends the right strategy for your website. Digital marketing is possibly the best way to evaluate the Return on Investment for your business and helps you make the best assessment of your business success.





Pay per click search engines - basic for your businesses? by Patrick Sia

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Although there are dozens of pay per click search engines sharing the market, only some of them truly enjoy success and huge numbers of users, and here we can count Google Adwords, Yahoo! Search Marketing, MIVA, 7Search, ABC search and so on. Let us take a look at these giants that serve the world wide web on a daily basis thanks to the service trust of millions of advertisers and Internet surfers who prefer online transactions over real-life ones.

Google AdWords is by far the largest and most comprehensive of pay per click search engines with advertising features tailored to meet the needs of any small or large businesses working online. You can set an account and complete the ads management within five minutes after signing up. Moreover, with Google AdWords one has free access to the advertising tutorials, some great tools for the Internet business newbie.

Then, there comes Yahoo! Search Marketing with a product unparalleled by other pay per click search engines: the possibility to create sponsored links on search engines page results. The huge merit of such links is that they are visible to over 80% of the Internet active users, as they become available on Yahoo!, MSN, Altavista, ESPN, Excite, CNN, Infospace and on several others. Such a form of product promotion can be a gold mine and you can start using it right away.

MIVA network is another name worth mentioning from the list of top pay per click search engines















Brandimage - Desgrippes & Laga is thrilled to present you an innovative pop up interactive exhibit by RP Admin

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New York, NY—Henri Bendel will launch an innovative “pop-up” interactive exhibit, “Living Perfume: The Natural Alchemy of Mandy Aftel,” featuring the perfume, craft, and collection of the world’s leading natural perfumer, on the third floor of its landmark Fifth Avenue, New York City building. The exhibit, which will run from April 18th through May 11th, 2009, is an exploration of the authentic beauty of fragrances that come directly from nature, shown on a continuum: from the raw materials themselves, through the essential oils, to the finished perfume—all aspects are illustrated by perfumer Mandy Aftel’s world-renowned collection of historical natural perfume design.
The exhibit will invite consumers to experience a perfume deconstructed; they will be able to smell Aftel’s Parfum de Maroc’s essences as individual notes, as combined chords, and as a finished perfume.


“We are thrilled to be able to bring perfumer Mandy Aftel’s art and collection to the world. The exhibit will be a rare window into her creative process, an important educational opportunity and an unparalleled aesthetic experience,” says Julie Anixter, organizer of the event and Chief Marketing Officer of Brandimage – Desgrippes & Laga. “This experiential in-store exhibition is as multi-layered—literally and figuratively—as Aftel’s fine all-natural perfumes.”


Sculptural forms made from smooth, silhouetted layers of white sustainable eco-board suggest the sensuality of natural elements—trees, stone formations, a forest path—while paralleling the layers of perfume and invoking the mystery and beauty of scent.
The space is designed to “impose” itself into the store environment in the way that a tree would grow on a busy urban street.
“Henri Bendel is such a vibrant and ‘complete’ environment that the challenge we faced was how to ‘disrupt’ the environment in a way that would draw people to the third floor and into the exhibit from that glorious atrium, and then enthrall them with Mandy’s art and the journey inside,” says Jeremy Dawkins, Executive Creative Director of Brandimage – Desgrippes & Laga.


Ultimately, the exhibit came together as a collaboration between one artist and many specialist firms.
“Everyone involved understands that consumers are interested in naturals. Aftel’s singular vision made it easy for us to attract a talented group of collaborators,” states Anixter. Primary collaborators include: Heller Communication Design, Jody Hanson Design, the Fragrance Foundation, the singer Donovan, Arcade Ltd, AS Custom Furniture, EA International (who provided the eco-board), MWV, Novo Arts, Parallax, Robertet, Shutterstock, and Samsung, and a team of Henri Bendel executives.


The exhibit, dedicated to the sense of smell, aromatics and the art of natural perfume, features Aftel’s body of work—her perfumes and oils, research and writings and personal library of rare books, graphics and artifacts.
Brandimage – Desgrippes & Laga focused on developing an experiential design for the exhibit that mirrors Aftel’s perfume through the use of layers, eco-materials in homage to the natural world, and by creating a sense of beauty and mystery. Brandimage was responsible for the exhibit design and created the strategy for the exhibit in conjunction with Heller.


Sustainable Materials and responsible Design


“The eco-board used to build the entire exhibit focuses on Rule No.1 in sustainable designs: Re-Use,” says Lisa Lai, President of EA International and a board member of the China-US Center for Sustainable Development. “It took two people only a few hours to install the whole exhibit because we used Xanita recycled post-consumer and 100% re-pulpable materials, E-Core Plus™ (EC+) structured lightweight boards, combining with the most advanced digital printing/cutting technologies to build the entire exhibit and decorative fixture items."
After the event, Lai says most of the fixtures will remain in their current space, converting into Bendel bookstore fixtures as well as for Bendel to use for future exhibits.


“This triple-function exhibit sets the trend for future sustainable retail designs,” she adds. “And these fixtures are very clean—no formaldehyde, no toxics, no PE, no wax—so they fit into the store’s good air quality environment.”
The exhibit was originated and produced by Sensory Runway, a company dedicated to accelerating sensory branding in the world.
Heller Communications Design is a leading brand strategy and communications firm, creating brands that embody a sustainable future and inspiring the innovation needed to get there. The company is based in New York City and Norfolk, Connecticut.
With a team of 300 experts in all important markets across the world, Brandimage – Desgrippes & Laga offers holistic services designed to deliver rich brand experiences for consumers, from brand strategy and consumer insight, to brand identity, industrial design, package design, graphics, innovation, interactive, retail experience and architecture in one integrated offering. The company was specifically created to leverage the potential of brand design as the best way to give life to brands.


Brandimage - Desgrippes & Laga, one of the world’s largest international brand design agency, was formed from the combination of Desgrippes Gobé, a global design firm, and laga, a leading American design and innovation agency. With a team of 300 experts across every essential market in the world, Brandimage - Desgrippes & Laga offers fully integrated services designed to deliver meaningful brand experience for consumers. Our stellar, award-winning capabilities range from brand strategy and consumer insight, to brand identity, industrial design, packaging design, graphics, innovation, interactive, retail experience and architecture – and beyond. The company was specifically created to leverage the potential of design as the best way to give life to brands.